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March 21.2025
3 Minutes Read

REX Takes Bold Stand against Zillow: What's at Stake in Antitrust Appeal?

Blue scales of justice against courthouse columns, REX antitrust appeal against Zillow.

REX’s Appeal: An Attempt to Challenge Market Dominance

In a significant legal move, REX Real Estate has petitioned the Ninth Circuit Court of Appeals for a full rehearing on its case against Zillow and the National Association of Realtors (NAR). At the center of this debate is NAR’s controversial no-commingling rule, which prevents multiple listing service (MLS) participants from showing listings from MLSs along with those from non-MLSs. REX argues that this rule became a powerful tool that favored Zillow, especially after the latter changed its business model to become an MLS participant.

REX contends that this shift has adversely affected its visibility in the market, leading to a significant decline in traffic to its listings and ultimately inflating commission rates for consumers—a claim that speaks to broader antitrust concerns in real estate.

Unpacking the Antitrust Claims Against Zillow and NAR

The appeal arises in response to a ruling made by a three-judge panel that dismissed REX’s antitrust claims, stating the panel found no concrete evidence of “concerted action” between Zillow and NAR. REX’s legal team believes the panel made a grave mistake, articulating that the ruling not only undermines REX’s position but also sets a disheartening precedent for other small real estate enterprises.

By alleging that Zillow’s operational changes, governed by NAR’s no-commingling rule, effectively coordinated the market against them, REX aims to highlight how established entities within the industry can inadvertently hinder competition and innovation. Such antitrust debates aren't new; historically, they often raise questions about fair market practices.

A Deeper Dive into the No-Commingling Rule

To understand REX's case, it helps to dive into the implications of the no-commingling rule. By mandating that MLS participants segregate their listings, the rule essentially maintains a status quo that favors larger players like Zillow who have the resources to adapt their business models accordingly. In contrast, smaller companies like REX may struggle to reach potential clients—further embedding existing market disparities.

This rule echoes themes in past legal battles concerning market fairness and consumer choice, raising a critical question: Does the enforcement of such regulations serve to protect a competitive landscape or to perpetuate a monopoly? REX argues that not only did the previous ruling dismiss their claims, but it also mischaracterized the role that NAR, as a trade association, plays in orchestrating market behavior that may be anticompetitive.

The Stakes for Consumers and Market Dynamics

At the heart of the unfolding legal drama is the impact on consumers. As commission rates remain inflated, buyers and sellers alike may find it more challenging to navigate the market. The real estate sector's dynamics often reflect larger economic trends and consumer demand, thus making the outcome of this case potentially transformative.

Should REX succeed in its bid for a rehearing, it could open the door for revitalized discussions regarding fair practices in real estate. If the court recognizes the interconnectedness of Zillow and NAR, it may lead to a re-evaluation of how service pricing is structured—benefiting consumers in the long run.

The Road Ahead: Monitoring the Appeal

The appeal from REX is more than just a legal maneuver; it holds substantial implications for all stakeholders within the real estate industry. As the Ninth Circuit considers this case, the implications for market structure, competitive practices, and consumer choice will be at the forefront of the debate.

Certainly, as this legal saga unfolds, both real estate professionals and consumers will want to stay informed. With REX taking its fight against industry giants to the highest court in the circuit, the precedent set here could either empower new entrants into the market or solidify the dominance of established players.

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