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The Emergence of Renowned: A Game-Changer For Real Estate Agents
In an ever-evolving real estate market, the merging of RateMyAgent and Curated Social to create Renowned marks a pivotal shift in how agents build their brands. With fewer transactions and stiffer competition, the time has never been more critical for agents to amplify their digital presence and reputation.
What Renowned Brings to the Table
Renowned promises to unify Local Expert Marketing (LEM) solutions, providing agents with essential tools to improve visibility and trustworthiness. Already, Jim Crisera, Renowned's CEO, emphasizes how leveraging verified reputation data can help agents convert their performance into growth. The platform not only showcases agents’ positive reviews but also streamlines their marketing efforts.
One of Renowned’s standout features is its ability to automate distribution across multiple digital platforms, from social media to agent websites. This can significantly alleviate the workload for agents who may find it challenging to maintain an online presence amidst busy schedules.
Navigating Market Challenges
The National Association of Realtors (NAR) reports that up to 70 percent of buyers and sellers conduct preliminary searches online before choosing whom to interview. This statistic showcases the criticality of having a robust digital footprint. In an environment where the number of available listings is dwindling, agents cannot afford to let potential clients slip through their fingers simply because they lack online visibility.
Renowned equips agents to tackle these new challenges head-on, capitalizing on their local expertise and driving consumer engagement. The platform has redefined the agent marketing lifecycle, making it easier for agents to establish their credibility without needing to devote extensive time online.
Financial Implications of Adoption
Renowned caters to both brokerages and individual agents, with pricing structures that range from $35 to $80 per month for agent subscriptions, while brokerage packages vary significantly based on desired features and firm size. This offers flexibility for businesses of all scales, emphasizing a scalable model that does not escalate complexity.
Real-World Applications
Success stories from brokerages already utilizing Renowned highlight the practicality of its services. For example, Calvin Case, Owner and Founder of OMNI Homes International, noted the platform's ability to maintain rigorous marketing tactics without increasing agent overhead. This capability is vital for steering agents toward establishing themselves as trusted local authorities—an essential component in the current marketing landscape.
Looking Ahead
As the real estate market continues to undergo rapid changes, tools like Renowned offer a way forward for agents. Keeping connected with clients through verified reviews and automated, reputation-boosting content is no longer optional; it’s a necessity. The collaboration of RateMyAgent and Curated Social signifies a broader shift towards technology-enabled solutions within real estate marketing.
With platforms ushering in innovations in marketing and client relations, agents can truly thrive even in challenging conditions.
Investing in such tools not only enhances personal growth but ultimately leads to more successful transactions and greater satisfaction for buyers and sellers alike. The future of real estate marketing is here, and it’s built on a foundation of efficacy and trust.
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