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Brian Covey's Ambitious Journey: A Leap to CrossCountry Mortgage
In a bold move that reflects both high ambition and strategic foresight, Brian Covey has transitioned from his role at Revolution Mortgage to take a key position at CrossCountry Mortgage (CCM). As a divisional senior vice president, Covey is ready to harness his experience in recruiting and mentoring to build something significant at CCM. This shift highlights a strategic pivot in the mortgage industry where leadership, vision, and company culture are crucial in navigating market challenges.
Building a Strong Team: The Core of Covey’s Vision
Covey’s drive isn’t just about numbers; it’s about building teams and fostering growth. He expressed a desire to not only lead but also actively engage with teams on a daily basis—something he felt was lacking in his previous role. His goal at CCM is clear: to recruit high-producing teams nationwide, providing them with the necessary tools to grow and thrive in a highly competitive market.
The Importance of Company Culture in the Mortgage Industry
One of Covey's pivotal reasons for joining CCM is the company’s vibrant culture and its alignment with his values. He described the organization as one composed of elite performers who motivate and support one another much like a sports team. This company culture, combined with robust infrastructure and technology, positions CCM favorably against competitors like Rocket Mortgage and Zillow.
A Promising Infrastructure and Support System
CCM offers a comprehensive suite of products, a desirable sales culture, and strong onboarding support—elements essential for mortgage loan originators (LOs) today. These features are not just perks; they are necessities for competing effectively in a rapidly evolving marketplace. Covey's previous experience at companies like loanDepot, where he propelled team growth from $250 million to over $2.5 billion, gives optimism that similar transformative strategies can be applied at CCM.
Future Trends in Mortgage Production: Scaling in a Tough Market
With declining interest rates and an uncertain economic environment, scalability becomes integral for loan originators. Covey now has his sights set on achieving a staggering $40 billion in loan volume at CCM, even during tougher market cycles. His belief is that with the right resources and collaborative spirit, such growth is not just possible—it’s attainable.
Empowering the Next Wave of Mortgage Professionals
As he embarks on this journey, Covey’s mentorship approach embodies the desire to inspire the next generation of mortgage professionals. Through hands-on coaching and a commitment to excellence, he is poised to make a substantial impact on the industry. The recruiting of established professionals aligns with trends toward more collaborative and supportive corporate environments in real estate finance.
A Call to Action for Real Estate Professionals
If you’re involved in the home financing business, especially in management roles, Covey’s transition serves as a reminder to evaluate your own team's culture and resources. As the mortgage landscape continues to evolve, the emphasis on robust support systems and strategic visions can make all the difference. Consider how your organization can attract talent and foster a collaborative environment conducive to growth.
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